Compliance & DDQ readiness
DDQ files, complaint register, client consent & risk records, ARN/EUIN/NISM validity, KYD docs and marketing approvals — organised continuously, not the night before an audit.
Aina CRM is a complete CRM and practice operating system for Mutual Fund Distributors — manage clients, compliance, team tasks, reviews, SIP follow-ups, marketing, reports and growth from one structured platform. Built for MFDs who want to scale systematically.
Mandate failed for Sharma family — compliant WhatsApp reminder already queued.
Purpose-built for the Indian MFD practice
From compliance and client data to servicing, reporting, marketing and AI — Aina CRM replaces the scattered Excel-and-WhatsApp setup with one structured system your whole team runs on.
DDQ files, complaint register, client consent & risk records, ARN/EUIN/NISM validity, KYD docs and marketing approvals — organised continuously, not the night before an audit.
Clean masters with de-dup and family mapping, missing PAN / nominee / KYC reports, and AUM / SIP / goal segmentation — plus dormant, inactive-SIP and redemption-prone lists.
Leads → onboarding → KYC → mandate → SIP / lumpsum / redemption → reviews, with RM-wise tasks, branch reporting and complete client communication history.
Daily transaction import, SIP-rejection follow-ups, mandate & renewal trackers, review and meeting reminders, WhatsApp & email automation, plus daily/weekly MIS — on autopilot.
Review calendar, portfolio & goal reviews, reactivation and redemption-prevention campaigns, KYC / nominee / bank-update drives, feedback and referral systems.
Daily SIP / lumpsum / redemption, net sales, SIP-stopped & rejected, AUM movement, RM- and branch-wise, lead-conversion and AMC / scheme-category reports — live, every day.
Content calendar, investor-education posts, WhatsApp & email creatives, campaign and event promotion, landing pages and lead capture — every creative compliance-checked.
Ask-your-data CRM queries, email-draft and meeting-summary help, lead qualification, campaign ideas and client-review summaries — practical AI for daily practice management.
Role-based access, 2FA, backups, staff-exit access removal and document permissions — plus SOPs and training so the practice no longer depends on one person.
SIP, step-up, goal, retirement, SWP/STP, insurance-IRR vs mutual funds, capital gains with CII indexation, old-vs-new tax regime, FIRE number and more — every illustration prints as a branded PDF with the client's name, saves as a scenario, and shares to WhatsApp or email in one click.
₹25k/mo → ₹2.3 Cr in 20y
10%/yr step-up = 2.5× corpus
That plan is really 5.36%
LTCG with CII indexation
Save ₹89,700 this year
Financially free at 50
No migration project, no consultants. Your RTA exports are the migration.
Export clients, folios and transactions from your RTA back office and drop them in. Dynamic header-mapping reads them even when columns move — your AUM, SIP book and families appear ready-to-use.
Pick from 40+ ready recipes: SIP-bounce recovery, birthday wishes, review reminders, KYC document collection, mandate-expiry alerts. Every send passes the compliance gate automatically.
Your morning starts with a what-to-do-next list: at-risk clients, hot leads, due reviews. Calculators, proposals and branded reports close the conversation — the back office runs itself.
A one-time setup gets your firm fully live, then a flat per-user yearly fee — from ₹9,499. No per-client charges. No AUM-linked fees. No surprises.
Everything an MFD firm needs to run day-to-day — clients, money, service, automation & AI alerts in one organised place.
Full AI, compliance & practice management for firms scaling seriously.
Everything in Growth, plus:
A CRM built and tailored to your firm's exact workflow — hosted on your own server, fully under your control.
Everything in Premium, plus:
One-time onboarding add-on
We import your full historical book from CAMS & KFintech RTA files — folios, holdings, transactions & capital gains — so you go live with clean, complete data from day one.
* Billed annually, minimum 3 users. Setup is a one-time, per-firm fee. Training, customisation & marketing services are quoted separately. Taxes as applicable.
Straight answers on data import, SIP tracking, WhatsApp compliance, calculators, security and pricing.
Aina CRM is a CRM and practice operating system designed specially for Mutual Fund Distributors. It helps manage client data, compliance readiness, review meetings, service requests, team tasks, reporting, marketing and business automation — all from one structured platform.
No. Aina CRM is useful for individual MFDs, growing firms and larger teams. It helps bring structure and scalability at every stage of growth.
Aina CRM helps organize DDQ files, compliance checklists, complaint registers, client consent records, risk-profile records, document folders and internal SOPs — so compliance preparation becomes systematic instead of a last-minute scramble.
Yes. Aina CRM tracks review meetings, service requests, SIP rejections, lead follow-ups, client tasks and team responsibilities in one place, with reminders and escalations so fewer things slip.
Yes. Aina CRM supports content calendars, investor-education posts, WhatsApp creatives, email newsletters, landing pages, event promotions and lead-capture systems — with a compliance check on every creative.
Yes. Aina CRM tracks RM-wise tasks, pending activities, lead follow-ups, service requests and business reports, giving the owner clear visibility into team accountability.
Yes. Aina CRM includes AI-focused capabilities such as CRM query assistance, email-draft support, meeting summaries, lead qualification, campaign ideas and client-review summaries.
To reduce manual work, improve client servicing, strengthen compliance readiness, organize client data, track team performance and scale the practice with stronger systems — instead of running everything on memory, Excel and WhatsApp.
Every WhatsApp, email and SMS passes an 11-rule AMFI/SEBI gate — ARN/EUIN, disclaimers, consent and opt-out — so your audit pack assembles itself.
Connect your own WhatsApp, SMS and email. Messaging stays in your name with no per-message markup from us.
Row-level isolation (DPDP-ready), 2FA, backups and staff-exit access removal — each RM sees only their own book.
Designed around the real MFD day — CAMS/KFintech imports, family reviews, SIP recovery — not a generic CRM bent to fit.
Stop running your practice on memory, Excel and WhatsApp. Bring automation, compliance readiness, marketing, reporting and AI into one platform — and scale systematically.