Built only for Indian MFDs · AMFI & SEBI-aware · DPDP-ready data isolation

Run your MFD practice with more control, less manual work.

Aina CRM is a complete CRM and practice operating system for Mutual Fund Distributors — manage clients, compliance, team tasks, reviews, SIP follow-ups, marketing, reports and growth from one structured platform. Built for MFDs who want to scale systematically.

  • No more scattered Excel & WhatsApp
  • No more missed reviews or follow-ups
  • No more last-minute DDQ stress
  • No more running the firm on memory
  • Clean client data, one source of truth
  • Compliance, MIS & AI in one place
AMFI & SEBI-aware by design Row-level data isolation (DPDP-ready) Built alongside working ARN holders Most firms live within a day
Your practice, live
AMFI NAVs synced
Assets Under Management
₹4,28,16,500
▲ ₹58.4L unrealised gain · 16.42% family XIRR
Churn Radar3 at-risk clientsRetention scripts ready
Compliance Gate100% compliantARN on every message
SIP bounce caughtAuto-recovery

Mandate failed for Sharma family — compliant WhatsApp reminder already queued.

Purpose-built for the Indian MFD practice

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Client-ready financial calculators
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AMFI schemes valued daily
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Ready-made automation recipes
0 rules
Compliance checks on every send
Your whole practice, one system

The practice operating system for Mutual Fund Distributors

From compliance and client data to servicing, reporting, marketing and AI — Aina CRM replaces the scattered Excel-and-WhatsApp setup with one structured system your whole team runs on.

01

Compliance & DDQ readiness

DDQ files, complaint register, client consent & risk records, ARN/EUIN/NISM validity, KYD docs and marketing approvals — organised continuously, not the night before an audit.

Impact: Audit-ready, not last-minute
02

Client data management

Clean masters with de-dup and family mapping, missing PAN / nominee / KYC reports, and AUM / SIP / goal segmentation — plus dormant, inactive-SIP and redemption-prone lists.

Impact: One clean source of truth
03

CRM & business process

Leads → onboarding → KYC → mandate → SIP / lumpsum / redemption → reviews, with RM-wise tasks, branch reporting and complete client communication history.

Impact: Nothing slips the cracks
04

Operations automation

Daily transaction import, SIP-rejection follow-ups, mandate & renewal trackers, review and meeting reminders, WhatsApp & email automation, plus daily/weekly MIS — on autopilot.

Impact: Less manual chasing
05

Client servicing & retention

Review calendar, portfolio & goal reviews, reactivation and redemption-prevention campaigns, KYC / nominee / bank-update drives, feedback and referral systems.

Impact: Protect your AUM
06

Reporting & MIS

Daily SIP / lumpsum / redemption, net sales, SIP-stopped & rejected, AUM movement, RM- and branch-wise, lead-conversion and AMC / scheme-category reports — live, every day.

Impact: Run the firm by numbers
07

Marketing & lead generation

Content calendar, investor-education posts, WhatsApp & email creatives, campaign and event promotion, landing pages and lead capture — every creative compliance-checked.

Impact: Stay consistently visible
08

AI business assistantAI-powered

Ask-your-data CRM queries, email-draft and meeting-summary help, lead qualification, campaign ideas and client-review summaries — practical AI for daily practice management.

Impact: Work smarter, not harder
09

Security, SOPs & team control

Role-based access, 2FA, backups, staff-exit access removal and document permissions — plus SOPs and training so the practice no longer depends on one person.

Impact: Scale beyond the owner
60+ financial calculators for MFDs

Win the meeting with calculators clients remember

SIP, step-up, goal, retirement, SWP/STP, insurance-IRR vs mutual funds, capital gains with CII indexation, old-vs-new tax regime, FIRE number and more — every illustration prints as a branded PDF with the client's name, saves as a scenario, and shares to WhatsApp or email in one click.

  • Scheme returns prefill live — illustrations grounded in real funds
  • Save scenarios per client and reload them at the next review
  • Branded PDF with your logo, ARN and the market-risk disclaimer built in
SIP 360° Planner

₹25k/mo → ₹2.3 Cr in 20y

Step-Up SIP

10%/yr step-up = 2.5× corpus

Insurance IRR

That plan is really 5.36%

Capital Gains Tax

LTCG with CII indexation

Old vs New Regime

Save ₹89,700 this year

FIRE Number

Financially free at 50

Live in a day, not a quarter

How your firm moves to Aina

No migration project, no consultants. Your RTA exports are the migration.

1

Drop your CAMS / KFintech files

Export clients, folios and transactions from your RTA back office and drop them in. Dynamic header-mapping reads them even when columns move — your AUM, SIP book and families appear ready-to-use.

2

Switch on the automations

Pick from 40+ ready recipes: SIP-bounce recovery, birthday wishes, review reminders, KYC document collection, mandate-expiry alerts. Every send passes the compliance gate automatically.

3

Spend your day growing AUM

Your morning starts with a what-to-do-next list: at-risk clients, hot leads, due reviews. Calculators, proposals and branded reports close the conversation — the back office runs itself.

Founding member pricing

Flat, honest pricing — your bill doesn't grow with your AUM

A one-time setup gets your firm fully live, then a flat per-user yearly fee — from ₹9,499. No per-client charges. No AUM-linked fees. No surprises.

Growth

Everything an MFD firm needs to run day-to-day — clients, money, service, automation & AI alerts in one organised place.

₹9,499/ user / year
+ ₹45,000 one-time setup (per firm)
3 users = ₹28,497 / year
  • Dashboard, Tasks, Meetings & Calendar
  • Leads, Clients & Family Mapping
  • Risk Profile & Any 20 Calculators
  • Insurance Policies & Claims
  • Insurance Renewal Alerts
  • Business Entities — All Products
  • Email Automation
  • User Management & Basic Support
  • Report / MIS
  • Command Centre — AI Alerts
  • Next Big Action — AI Alerts
  • Proposals & Insurance Commission Tracker
  • Attendance & Leave Tracker
  • Sub-Distributor Module
  • Workflow Rules & Basic Automation
  • Recorded Training Sessions & Aina Content Library
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Most Popular20% OFF

Premium

Full AI, compliance & practice management for firms scaling seriously.

₹12,499/ user / year
+ 97000₹77,600 one-time setup (per firm)
3 users = ₹37,497 / year

Everything in Growth, plus:

  • AI Assistant & AI Tool Training
  • Advanced Goal Planning
  • Brokerage Management
  • DDQ Compliance Management & Audit
  • Portfolio Intelligence
  • Practice & Finance Tools
  • Advanced Automation
  • WhatsApp Automation
  • IT Support & Customised Presentations
  • CRM Usage Tracking & Team Implementation
  • Personalized Training Sessions
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Enterprise

Custom CRM Customization

A CRM built and tailored to your firm's exact workflow — hosted on your own server, fully under your control.

Let's talk
Custom-quoted for your firm — self-hosted on your own server.
Talk to us for a tailored plan

Everything in Premium, plus:

  • Hosted on your own server / infrastructure
  • Bespoke modules & workflows built for your firm
  • Custom integrations (RTA, AMC, in-house tools)
  • Your branding end-to-end (white-label)
  • Dedicated implementation & priority support
  • Tailored data migration & onboarding
Call now

RTA Data Import

One-time onboarding add-on

We import your full historical book from CAMS & KFintech RTA files — folios, holdings, transactions & capital gains — so you go live with clean, complete data from day one.

Individual ARN
₹10,000
Corporate ARN
₹20,000
Every plan includes
Row-level data isolation AMFI/SEBI compliance gate Your own WhatsApp / email accounts — no per-message markup Free product updates

* Billed annually, minimum 3 users. Setup is a one-time, per-firm fee. Training, customisation & marketing services are quoted separately. Taxes as applicable.

Questions MFDs ask us

Mutual fund distributor software — FAQs

Straight answers on data import, SIP tracking, WhatsApp compliance, calculators, security and pricing.

Aina CRM is a CRM and practice operating system designed specially for Mutual Fund Distributors. It helps manage client data, compliance readiness, review meetings, service requests, team tasks, reporting, marketing and business automation — all from one structured platform.

No. Aina CRM is useful for individual MFDs, growing firms and larger teams. It helps bring structure and scalability at every stage of growth.

Aina CRM helps organize DDQ files, compliance checklists, complaint registers, client consent records, risk-profile records, document folders and internal SOPs — so compliance preparation becomes systematic instead of a last-minute scramble.

Yes. Aina CRM tracks review meetings, service requests, SIP rejections, lead follow-ups, client tasks and team responsibilities in one place, with reminders and escalations so fewer things slip.

Yes. Aina CRM supports content calendars, investor-education posts, WhatsApp creatives, email newsletters, landing pages, event promotions and lead-capture systems — with a compliance check on every creative.

Yes. Aina CRM tracks RM-wise tasks, pending activities, lead follow-ups, service requests and business reports, giving the owner clear visibility into team accountability.

Yes. Aina CRM includes AI-focused capabilities such as CRM query assistance, email-draft support, meeting summaries, lead qualification, campaign ideas and client-review summaries.

To reduce manual work, improve client servicing, strengthen compliance readiness, organize client data, track team performance and scale the practice with stronger systems — instead of running everything on memory, Excel and WhatsApp.

Who it's for

Built for MFDs at every stage of growth

Individual Mutual Fund Distributors
Growing MFD firms with RM or ops teams
ARN holders managing large client bases
MFDs struggling with DDQ & compliance readiness
Anyone still running on Excel & WhatsApp
MFDs who want better servicing, reports & team visibility
Why MFDs choose Aina

Not a generic CRM bent to fit — built for the MFD practice

Compliance built in, not bolted on

Every WhatsApp, email and SMS passes an 11-rule AMFI/SEBI gate — ARN/EUIN, disclaimers, consent and opt-out — so your audit pack assembles itself.

Your WhatsApp, your cost

Connect your own WhatsApp, SMS and email. Messaging stays in your name with no per-message markup from us.

Your data stays yours

Row-level isolation (DPDP-ready), 2FA, backups and staff-exit access removal — each RM sees only their own book.

Built with working ARN holders

Designed around the real MFD day — CAMS/KFintech imports, family reviews, SIP recovery — not a generic CRM bent to fit.

Ready to build a more system-driven MFD practice?

Stop running your practice on memory, Excel and WhatsApp. Bring automation, compliance readiness, marketing, reporting and AI into one platform — and scale systematically.

Built only for Indian MFDs Your RTA exports are the migration Live within a day