AMFI & SEBI 2026 Ready · DPDP Compliant Data Isolation

Run your entire MFD practice on autopilot.

Stop fighting with spreadsheets and manual RTA updates. AINA is the dedicated CRM built for Indian ARN holders. Reconcile CAMS/KFintech feeds dynamically, recover bounced SIPs automatically via WhatsApp, and value portfolios in real-time with zero trail leakage.

Claim Free Workspace Try Live Demo

4.9/5 Rating

Trusted by 500+ Indian ARN holders & MFD aggregators

AMFI Live Ingest Feed

Synced: Just Now

Practice Managed Assets

₹4,28,16,500

▲ ₹58.4L unrealised gain (+16.42% XIRR)

Churn Radar3 At-Risk FoliosRetention plays ready

SEBI Gate100% CompliantNo EUIN violations

SIP Bounce AlertAuto-recovery

ECS mandate failure detected for Sharma Family. WhatsApp reminder queued.

₹2,500 Cr+

Indian MFD AUM Tracked

24+

Out-of-box Automation Recipes

13,900+

AMFI Schemes Syncing Live

11 Rules

Deterministic SEBI Compliance checks

The Reality of Indian MFDs

Why spreadsheets and basic CRMs are costing you AUM

Distributors lose an average of 6% to 8% of their assets under management annually to silent redemptions, unmonitored commission structures, and missed ECS bounces. Here is how AINA changes the game.

The Manual Spreadsheet Chaos

High Risk · High Effort · Leakage

RTA Column Adjustments Break Imports
Every time CAMS or KFintech adds or shifts a column in their brokerage statements, your manual import processes crash. Reconciliations stall for days.
SIP ECS Bounces Go Unnoticed
Bank mandate rejections slip by. By the time you notice an SIP has ceased, the client has lost the saving habit, and your future AUM stops compounding.
Silent Investor Churn
Clients redeem or halt plans without warning. RMs only spot the closure months later during routine portfolio reviews, after the AUM has left your platform.
Compliance Inspection Anxiety
Worrying if WhatsApp broadcasts contain required ARN disclosures, EUIN stamps, or compliance footnotes. Gathering logs for audits consumes weeks of work.

The AINA Autopilot Engine

Zero Effort · 100% Protected · High Growth

Dynamic RTA Mapping Engine
Our feed parser resolves column index mapping dynamically based on column text headers. New fields or column shifting will never break your CAMS/KFintech uploads.
Instant WhatsApp ECS Bounce Recovery
Event pipelines detect rejections instantly. The system triggers an automated WhatsApp message with a secure AMFI-authorized payment link to catch the bounce.
Predictive Churn Radar & AI Plays
AI scores retention risks based on static activity, redemptions, and query logs. Signals high-risk folios and writes custom outreach templates for your RMs.
11-Rule Gate Keeps You SEBI-Clean
Every broadcast runs through an automated checkpoint before dispatch. Auto-appends ARN taglines, logs customer consent, and keeps your audit trails inspection-ready.

Features Built For Indian MFDs

Everything you need to scale your distributor firm

Move beyond generic CRMs. Experience automation tailored specifically for mutual fund portfolios.

Operations Automation Engine

Deploy pre-built recipe pipelines targeting MFD milestones. Reconcile transactions, follow up on pending mandates, and send birthday wishes automatically.

Impact: 90% manual workload cut

11-Rule SEBI Compliance GateStrict Protection

Ensures every WhatsApp, Email, or SMS message dispatched contains appropriate disclaimers, Opt-out strings, and verified ARN details automatically.

Impact: Zero SEBI audit risk

Live Portfolio XIRR Sync

Connect client folios to automated AMFI scheme valuation pipelines. Computes cash-flow adjusted XIRR and absolute gains instantly for family groupings.

Impact: 1-Click Client reviews

AI Churn-Risk RadarAI-Powered

Evaluates folio stability, redemption history, and communication response logs. Automatically flags client risk levels and prepares custom RM scripts.

Impact: 30% customer drop reduction

Tax-Harvesting Planner

Scans client portfolios for unrealized LTCG limits and maps tax saving transactions (up to ₹1,25,000/yr per household) automatically.

Impact: ₹15,625 average annual savings

Referral Engine & Advocate Radar

Monitors satisfaction signals and prompts top-tier investors for reviews or client referrals automatically using compliant WhatsApp flows.

Impact: 2.5x referral sign-ups

Portfolio Intelligence

Daily AMFI NAV updates & true household XIRR

Ditch manual valuation calculations. AINA pulls daily mutual fund NAV files directly from AMFI (covering 13,900+ schemes) to calculate real-time valuations, absolute returns, and cash-flow-adjusted XIRR per folio and household.

Daily automated AMFI NAV sync for complete accuracy
Consolidated family views to track total household wealth
Automatic notification on significant portfolio milestones

Household Assets ReviewConsolidated

Nippon India Large Cap₹12,45,600 (15.8% XIRR)

Parag Parikh Flexi Cap₹18,12,000 (17.2% XIRR)

SBI Small Cap Fund₹6,88,400 (19.4% XIRR)

Total Family Portfolio₹37,46,000 (16.9% XIRR)

Retention Technology

Detect churn before folios are liquidated

AINA monitors subtle behaviors — redemption spikes, suspended SIPs, low email/WhatsApp engagement, and recent performance drops. The platform flags high-risk accounts and drafts tailored retention scripts automatically.

Explainable AI scoring system detailing risk metrics
Auto-generated outreach drafts based on historical behavior
Daily task allocation rules to direct your RM's attention

RM Retention WorklistAction Needed

Rajesh Mehta2 SIPs stopped · 84% Risk Score

Pooja SharmaUnusual partial redemption · 62% Risk

Compliance Safeguard

Automated, non-bypassable SEBI filter

Rest easy during audits. Every single message, WhatsApp template, and email dispatched through AINA automatically processes through an 11-rule gate. Checks for opt-out links, consent records, and correct ARN/EUIN identifiers.

11-rule SEBI checks applied automatically on all channels
Auto-injected compliance footers with ARN and disclaimers
Permanent audit log details to generate DDQ packs in seconds

SEBI-Compliant Gateway

Dear Sunil, your monthly portfolio report has been compiled successfully. Live XIRR: 15.6%.

ARN-123456 | AMFI registered | Mutual Fund investments are subject to market risks. Read all scheme documents carefully. Reply UNSUB to opt-out.

Gate Passed100% compliant send

How AINA automates your operations

An event occurs. AINA detects it, validates it, and triggers compliant recovery sequences without human intervention.

ECS Mandate Bounced

CAMS/KFintech reports a bounced SIP transaction due to insufficient client bank balance.

Compliance Gate Validation

The engine verifies client opt-in logs, fetches current scheme codes, and constructs SEBI compliant text headers.

WhatsApp Dispatch

A personalized recovery notification containing a secure AMFI payment URL is routed directly to their WhatsApp.

SIP Recovered

The investor completes payment in one tap. Your AUM compounding remains active and your commission trail is secured.

Founding Member Special Pricing

Two simple plans. Pick what your firm needs.

A one-time setup gets your firm fully live, then a flat ₹14,999 per user / year. No hidden fees.

Starter

Everything a growing MFD firm needs to run day-to-day — clients, money, service, compliance & marketing in one organised place.

₹49,000one-time setup

then ₹14,999 / user / year

Run your day

Role-based home screen for owner, RMs & back-office
A daily 'what to do next' list for every team member
Shared calendar for tasks, meetings & client reviews
Live team performance at a glance

Know every client

Complete 360° client records with health scoring & full ledger
Group households to see total family wealth
Capture, score & convert every lead from enquiry to client
Risk profiles on file; never miss a birthday or anniversary

Advise & track money

SIP, goal & retirement calculators built in
Generate proposals with a built-in suitability check
Full transaction history with live value & returns (XIRR)
Track every SIP and catch bounced / failed instalments
Insurance policies, claims & renewals tracked end-to-end

Serve & communicate

Log every interaction; one-click WhatsApp / email / SMS
Resolve service requests on time with satisfaction tracking
SEBI-ready complaint register
One unified inbox & outbox for all client conversations

Market your practice

Approved WhatsApp / Email / SMS templates
Run marketing campaigns & plan your social content
Simple rules that auto-create tasks & send messages
Build client segments and monitor every automation run

Stay compliant & organised

Inspection-ready compliance center & full audit trail
Secure document vault, team announcements & duplicate clean-up
Cyber-readiness register for RBI / SEBI expectations

Run the firm

Manage employees & sub-distributors
Legal registrations, AMC empanelments & scheme master
Standard reports, MIS & trail-income forecast
Firm profile, billing, settings & integrations (WAina, etc.)

Start Free Trial

Growth

Everything in Starter — plus automation, AI & analytics to scale AUM without adding headcount.

₹79,000one-time setup

then ₹14,999 / user / year

Everything in Starter, plus:

Automate the busywork

A firm-wide command center that surfaces the day's actions
Advanced no-code workflow builder + sales-ops rules

Win & keep more clients with AI

Live buying-intent signals on every lead
Churn radar that flags clients about to leave — before they go
Cross-sell & top-up opportunity finder across your whole book
Tax-harvesting suggestions, ready to act on
An AI assistant for instant client briefs & answers

Deeper planning & insight

Goal-based planning & complete financial plans
Visual deal pipeline board
Portfolio intelligence & analytics

Stronger operations

Auto-import CAMS / KFintech feeds with 3-way reconciliation
Early-warning radar for SIPs at risk

Capture every rupee you're owed

Insurance protection-gap radar & commission tracking
MF commission reconciliation
Practice P&L, expenses & monthly targets

Premium content & deeper compliance

Ready-made, co-branded creatives library
AMFI DDQ readiness checklist + circular digests
Nomination tracker & SOP library
Team attendance & leave management

Start Free Trial

* Dynamic RTA feed onboarding supports all standard CAMS/KFintech exports. Compliance gate features auto-update with current SEBI regulations. Taxes as applicable.

Answering Your Concerns

Frequently Asked Questions

Everything you need to know about our compliance features, feed data imports, and team setups.

How fast can I onboard my MFD book of business?

Onboarding is fast. Simply export your client lists, folios, or transactions from your RTA back-office (CAMS or KFintech) and drop them into AINA. Our dynamic header mapping resolves column orders automatically. Most firms are fully operational within 30 minutes.

What happens when RTAs change the column headers in their statement exports?

Unlike legacy MFD software which breaks when imports shift, AINA utilizes a dynamic header-mapping parser. It automatically resolves columns based on text headers (e.g. mapping PAN_NO, PAN, or INV_PAN to the canonical PAN field) instead of strict index offsets.

Is my client financial data kept secure?

Absolutely. AINA enforces strict multi-tenant isolation at the database layer (Row-Level Security) using transaction-scoped tokens. Every single query is wrapped in tenant authentication boundaries. We also employ strict role-based access control, ensuring relationship managers can only view accounts assigned to them.

How does AINA guarantee WhatsApp messaging compliance with SEBI?

Every outbound communication runs through a deterministic 11-rule SEBI Compliance Gate. The system checks for validated client consent, auto-injects your registration ARN/EUIN identifiers, appends required risk disclaimers, and adds unsubscribe options. Your compliance trail is logged automatically for audit inspection.

Do you support family/household wealth grouping?

Yes. MFDs can group individual investor accounts into unified household structures. This enables you to review overall asset exposure, compute consolidated XIRR performance charts, and prepare family-level review decks in one click.

Stop losing AUM to manual operational gaps.

Set up your AINA CRM workspace in minutes. Let our automation engines track returns, manage client compliance, and recover failed SIPs, freeing your time for relationships.

Start Free Trial Explore Demo